Development and Implementation of Digital Communication Content and Outreach Activities

India HIV/AIDS Alliance (Alliance India), with the support of Jhpiego and the Maharashtra State AIDS Control Society (MSACS), has been given the opportunity to implement a targeted digital communication initiative to reach priority populations in Maharashtra who remain underserved through conventional outreach approaches. This initiative focuses on engaging populations operating within hard-to-reach and informal digital spaces, with the aim of improving awareness and access to HIV prevention, testing, treatment, and care services.